show them what they’ll be missing if they say no.
by hitendra patil
accountaneur: the entrepreneurial accountant
when you pitch cas to your existing clients and new prospects, your communication and messaging changes quite a lot. it is no more packages, hourly rates and standard deliverables mentioned on your website and in your emails, engagement letters and sales brochures/materials.
more: 21 ways to adjust your practice in 2021 | cas is, first, a communication challenge | which of your existing clients are cas-fit? | the services that cas clients need | who’s afraid of client accounting services? | the right mindset for client accounting services
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communicating cas to your existing clients
cas is not a sales pitch to your existing clients. it is a value pitch, an upgrade pitch.
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